Read more : Canadian designer Lyse Spenard established the BYLYSE brand in 2008 with a clear vision: to design for women who get younger with time. She truly believes that fifty is the new thirty and her collections aim to prove it. Lyse’s designs personify the perfect combination of luxury, comfort, versatility and timelessness that brings ease to her customers’ busy lifestyle.

She injects personality into her designs with exclusive prints, innovative textures, rich colours and feminine detailing. She respects the diversity of her clientele and prides herself in creating outfits that flatter every size and body type. Lyse has always offered plus-size and tall sizes in order to cater to a wide range of women.

Even in her twenties, Lyse designed for the confident 40+ woman who was often ignored by the fashion industry. Today, Lyse is her customers’ age so she truly understands more than ever before what they want and need.

She believes that style is about attitude and confidence, not about wearing the latest trends. BYLYSE strives to bring the casual flair and comfort of everyday life into a lifestyle brand that offers easy wear, easy care collections where femininity and sophistication take center stage.